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The Fear of Being Seen: Why Visibility Isn’t Just About Strategy

Amanda Cole

I used to wonder why no one truly saw me for what I was capable of…

Back in my corporate days, I just felt like a number - overlooked for opportunities, watching others advance while I stayed firmly in place.

I told myself I just wasn’t ‘playing the game’ right...


Then, when I started my own business, it happened again…

I saw people land the opportunities I knew I was qualified for.

I watched them sign the dream clients I wanted to work with.

I celebrated their successes, knowing I was just as capable…


Hypnotherapy for confidence

It felt like I wasn’t being seen…

So, I did what most business owners do…


  • “I just need to be more ‘visible’...”

  • “Maybe I should re-tweak my marketing strategy”

  • “If I put myself out there more, the right people will notice”


But no matter how many strategies I tried, something just didn’t feel aligned…


  • I wasn’t avoiding visibility - I was subconsciously resisting it.

  • I wasn’t unqualified - I was holding onto beliefs that made me question my worth.

  • I wasn’t being overlooked - I was keeping myself hidden in ways I didn’t even realize.


It was never about marketing…

It was about what I was still holding onto…


  • The deeply ingrained belief that it was safer to stay in the background.

  • The fear that stepping into the spotlight meant opening myself up to judgment.

  • The vulnerability of truly being seen, beyond just the surface…


What’s Really Keeping You Hidden?


Maybe you’ve felt it too…


  • The hesitation to speak up, even when you know you have something powerful to say.

  • The subconscious whisper of "Who do you think you are?" when you step forward.

  • The self-protection keeping you small, so you don’t have to risk being too much, too visible, too vulnerable…


Here’s the truth you need to hear…


It’s not just mindset. It’s deeper than that…

Because if you’ve already done the affirmations, the journaling, the conscious work - yet still feel stuck, there’s something deeper running the show.


Your subconscious mind is still equating visibility with danger…

And until you rewrite those beliefs, no amount of strategy will truly change how you show up.



How to Start Showing Up Before You Feel Fully Ready


The real work happens at a subconscious level, but while you’re navigating that deeper shift, here are three simple ways to start strengthening your confidence in being seen:


1️. Reframe ‘visibility’ as service, not self-promotion

Instead of worrying about how you’ll be perceived, shift your focus to who you’re helping.

Try this...

Before you post, speak, or show up - ask yourself:

If one person reads this and feels seen, is it worth it? (The answer is always yes.)


2️. Practice micro-moments of visibility

You don’t have to go from ‘hiding’ to ‘headline speaker’ overnight. Instead, start with small but intentional ways of being seen:


  • Comment on a post with your unique perspective.

  • Share a behind-the-scenes moment in your stories.

  • Say ‘yes’ to a small opportunity that stretches you, just a little.


Each tiny step rewires your brain’s safety around being visible.


3️. Acknowledge your inner resistance with curiosity, not criticism

Next time you hesitate to show up, instead of forcing yourself through it, pause and ask:

What am I really afraid will happen if I step forward?

What’s the worst-case scenario… and is it actually true?


When you bring awareness to the stories keeping you small, they start to lose their power.


Give these tips a try - I’d love to know how they work for you!



The World Needs to See You - Not Just Your Work


I know you’re thriving in your business…Yay!

I know you’re making a real impact on your clients…Yay!

But you also know you’re hesitating to take the next step - to be fully seen…


And the truth is…

Your visibility isn’t just about you...


  • It’s about the people who need your voice, your expertise, your message…

  • It’s about the ripple effect that happens when you step forward fully…

  • It’s about breaking the cycle of playing small - so others feel permission to do the same…


If you’ve been waiting for a sign that it’s time to stop hiding…

You’re reading it!...


It’s time to trust that you’re ready to be seen…


What’s one small step you can take toward being more visible today? 




If anything resonates for you, and if you're ready to go deeper, let’s connect for a heart to heart. 


 

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