You’ve worked for this.
You’ve visualised it, planned for it, taken the steps…
So why does stepping into the next level - whether it’s raising your prices, growing your business, or simply allowing more ease - feel…uncomfortable?
Why, when things start falling into place, does a quiet voice inside whisper:
"This feels risky."...
"What if I can’t sustain it?"...
"Am I really ready for this?"...
If you’ve felt this, you’re not alone.
Our subconscious minds aren’t wired for growth, they’re wired for safety…
And when change - especially positive change - arrives, it can trigger an unseen resistance…
Not because you don’t want it…
But because, deep down, part of you still believes it isn’t safe to have it.
Why We Fear the Very Thing We Want
We tend to think fear only kicks in when something bad happens. But in reality, fear shows up just as often when things start going right.
Because change - any change - disrupts what feels familiar…
And for so many of us, familiar = safe.
For women especially, this runs deep.
We’ve been conditioned to attach our worth to hard work, sacrifice, and proving ourselves…
We don’t just want success - we feel we have to earn it, justify it…
We’ve been told that if things feel too easy, we must be missing something…
We fear that if we grow too much, we’ll have to handle more pressure, expectations, responsibility…
So instead, we hold back…
We overcomplicate…
We sabotage - without even realising it.
This is why subconscious work matters…
Because until you rewrite the beliefs behind your patterns, you’ll keep resisting the very thing you say you want…
But here’s the good news: You can shift this.
Here’s how.
Acknowledge the Fear - Without Letting It Lead
When resistance shows up, don’t push it away. Get curious…
Instead of thinking:
"Why am I still stuck? What’s wrong with me?"...
Ask yourself:
"What am I afraid this success will mean for me?"
"What feels unsafe about this change?"...
The fear might sound like…
If I grow, I’ll have to work even harder to sustain it…
If I become more visible, I’ll open myself up to judgment…
If I charge more, people will expect even more from me…
None of these are facts.
They are stories your mind has created - ones you get to rewrite.
Reframe Success as Safe & Sustainable
If success has always felt like pressure, proving, or hustling, no wonder part of you resists it.
But what if success could feel simple? Expansive? Aligned?...
Try this:
Instead of “If I grow, I’ll have to work even harder...” → “I can grow in a way that feels spacious and sustainable.”
Instead of “Charging more means justifying my value...” → “My work is valuable, and I no longer need to prove it.”
Instead of “Being seen means being judged...” → “Being seen means I can help more people.”
Your subconscious is always listening….
Feed it new messages - ones that allow growth to feel safe.
Take the Leap - With a Soft Landing
Your subconscious won’t accept change overnight. It needs evidence that the new path is safe…
So instead of forcing yourself into massive, high-pressure leaps…
Take one aligned step…
Gather proof that ease doesn’t mean laziness - it means alignment…
Show yourself that success doesn’t have to be earned through struggle - it can feel natural, steady, even light…
Because when you rewrite the story at its root…
Success no longer feels like a risk…
It feels like coming home.
What’s Your Next Step?
Change is the only constant…
But how you experience change is up to you.
You don’t have to keep waiting for success to feel safe.
You can choose it is and begin your journey to rewrite the stories you’ve been telling yourself.
Where in your life or business are you holding back, simply because part of you fears what will happen if you fully step into your power?
I’d love to hear your thoughts.
If anything resonates and you’d like to explore subconscious work, get in touch and let’s have a heart to heart.
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